Psyop: Political Strategies

People Don’t Vote for Candidates. They Vote for Brands.

We arm politicians at every level with strategies and messaging that target emotions, shape motives, and influence voter behavior. Ensure your political brand is differentiated, razor-sharp, and impossible to ignore. Because voters don’t choose a person—they choose a story, an emotion, a brand. Get it right, or get forgotten.

“Politicians win because they own the most important idea in the election and the attributes that voters care about most.”

— Steve Brazell, Founder, Hitman Inc

What it is

Month-to-month consulting to help politicians discover, develop, message and own the most important ideas and attributes to voters before, during, and after an election cycle.

What it’s not

We will create contrast with your opponents, but we won’t coordinate smear campaigns.

What you get

Ongoing, proactive strategy consulting from candidacy announcement thru election cycle including consulting for:

  • Brand Vision, Mission and Cause

  • Brand Core Value and Core Belief

  • Understanding Real and Perceived Opponent Threats

  • Core Voter Pain Points

  • How You Solve Their Pain

  • Key Election Cycle Attributes

  • Brand Positioning, Statement and Tagline

  • Trust Factors and Key Trust Statement

  • Real and Perceived Brand Differences

  • Brand Contrast

  • Winning Hearts and Minds

  • Rational and Emotional Brand Value Proposition

  • Introductions, One Liners, and Hashtags

  • Brand Persona: Colors, Images, Fonts, Look and Feel

  • Brand Identity Logo

  • Brand Experience: Key Customer Experiential Touch-Points

  • Public Relations Strategy

  • Marketing Strategy

  • Social Media Strategy

“Trump didn’t come up with ‘Make America Great Again’ — Ronald Regan used it in his campaign. Trump was smart enough to use a slogan that had already proven to be successful in the past.”

— Steve Brazell, Founder, Hitman Inc.

Booking and fees

We suggest an initial strategic consultation as soon as a candidate knows they will be running for office. Timelines can then be established based on the election cycle. Political Consulting Fees start at $25,000 per month and vary pending on location and resources required. Reach out for a brief discussion or to set up an initial consultation. Business Class travel, hotel and transfers are additional. We work world-wide.