What it is

A One-Day Brand Clarity & Strategy Session is an expert-guided workshop that walks the company's brain trust through a proven step-by-step process to better define the business strategy (problem/solution), customer pain points, core differentiators (why someone will choose you over the competition), and articulate new clear messaging, strategies and tactics to woo new customers, create game-changing customer and employee experiences, grow the business, and pummel the competition.

What it’s not

This is not a fluff session. We're not going to talk about your spirit animal, create a brand inspiration board, or produce a bunch of irrelevant and unusable information and opinions to throw into a big thick report that you'll read once and never use.

If you're like most companies, you have more information than you can handle. We help you filter, focus, and create a clear business strategy and brand message so you can first, stand out, and second, quickly sell your differentiated benefits to your market. It's as simple and difficult as that.

What you get

The result of the session is a short, usable, Brand Clarity & Strategy Summary PowerPoint Deck that becomes a working roadmap to help guide the company's most important brand (and strategy) decisions moving forward. Key deliverables include new, clear messaging and strategy across:

• Brand Vision, Mission and Cause

• Brand Core Attributes

• Brand Architecture

• Brand Voice and Messaging

• Real and Perceived Competitive Threats

• Problem/Solution and Core Customer Pain Points

• Why Customers (Really) Hire You and How You Solve Their Pain

• What Results Customers Expect

• What Opportunities Should You Focus On for Innovation

• Target Market, Users, and Potential New Markets

• Key Brand Category and Attributes

• Brand Positioning and Statement

• Customer and Market Belief Systems

• Trust Factors and Key Trust Statement

• Real and Perceived Brand Differences

• Creating Brand Contrast from Competitors

• Winning Customer's Hearts and Minds

• Rational and Emotional Brand Value Proposition

• Introductions, One Liners, Hashtags

• Brand Persona: Colors, Images, Fonts, Look and Feel

• Brand Experience: Key Customer Experiential Touch-Points

• Tying in Social Media

• Your Brand's Elevator Pitch