THE ART AND SCIENCE
OF COMPETITION REMOVAL
Well executed brand strategies create contrast between you and your competitors—real and perceived differences that motivate your customer to choose you over the competition. If you can't create a meaningful difference, you'll become a commodity and be forced to compete on price—low price.
A Hyper-Competitive Economy
There is more competition in virtually every category than every before. And don't be fooled—everyone has competition. Whatever someone is doing now instead of using your product or service is "the competition." Your competition might even be an idea or belief in your potential customer's mind that you need to overcome.
Brand Strategy Development
Hitman Inc can help you develop a brand strategy that will give you a meaningful competitive advantage, increase sales, or launch or re-launch your product successfully. Gather your brain trust and plan on spending one full day in New York City or the city of your choice—the result will be a sharp, clear plan to move your brand forward. Hitman Inc can help you execute your plan or work with your in-house team or agency to get it done right.
"Hands down, he was the most attentive, enthusiastic, and brilliant partner we’ve worked with on any campaign thus far. Driven and smart—Steve just gets it!"
— TIME INC
THE HITMAN INC BLACK OP
See What You've Been Missing
Just like night vision goggles help you see what's in the dark, Hitman Inc can help you see opportunities in the market you might be missing. Because we have deep experience across diverse industries, we can help you think outside the box to find solutions or advantages you never thought of, or even expose you to new opportunities or partners that you can take advantage of now to grow your business.
Brand Strategy Session
Every Hitman Inc engagement begins with a Brand Strategy Session—a full-day white board think-tank that gets key team members on the same page, provides unique insights into the brand and market, and results in a simple, clear and thus powerful Brand Positioning Strategy for moving forward.
Black Op CMO Program
Once you have a brand strategy, we can help you execute your plan. We call it the Black Op CMO Program—it's just like having your own in-house CMO without the drama (or payroll taxes and health insurance). Retainers range from 60 days to 6 months depending on the deliverables, but our goal is to empower you with tools you can keep using without becoming dependent on an outside agency.
"Consulting with Hitman Inc is by far one of the best decisions we've made strategically for our future growth."
— TARA HILL | VP MARKETING FRENCH CULINARY INST
THE BIGGEST PROBLEM FACING YOUR CUSTOMERS TODAY? OVERWHELMING CHOICE
Founded by Steve Brazell over 21 years ago, Hitman Inc is a boutique branding firm that uses disruptive ideas and proven choice psychology strategies to help your business create contrast between you and your competition. Simply put, Hitman Inc helps you discover how to noticeably differentiate your business in the ways that matter most to your market so they will choose you over your competition.
Hitman Inc helps a diverse clientèle including: Fortune 500s, start ups, small caps, bio-tech, medical, education, food and beverage, fashion, entertainment, finance, hospitality, real estate, technology, transportation and consumer goods.
No matter what your industry, we can help you gain a competitive edge to increase sales and grow market share in today's hyper-competitive economy.
"Get inside the mind of this Branding Guru and learn how to dominate your competition once and for all."
— KEYSHAWN JOHNSON | SUPER BOWL CHAMPION
AND ESPN COMMENTATOR
THE WORLD'S BEST BRANDS CONTRACT HITS TO GAIN A COMPETITIVE EDGE
Over the past two decades, Hitman Inc has helped almost every kind of company and individual build a more competitive brand. When asked what our category specialty is, we reply "humans," because each one of us goes through the same decision making process of weighing the trade-offs and comparing the competition for every product or service we purchase— from pharmaceuticals to cars, from stocks, to movies, and from laundry soap to
service we purchase— from pharmaceuticals to cars, from stocks, to movies, and from laundry soap to politicians. We can help almost any product gain a competitive edge by securing the right attributes for their market and finding or developing differences that create meaningful contrast. Hitman Inc., has worked with; Intel, Disney, Microsoft, Time Warner, Morgan Stanly, IBM, Warner Brothers, Kevin Costner, French Culinary Institute, Hard Rock, and more.
REPAIR PROTECT AND GROW
YOUR REPUTATION IT'S YOUR
MOST VALUABLE ASSET
Your Reputation Is Your Brand
Not all press is good press. Negative reviews, stories and media affect your business. Attacks on your reputation or dirty laundry that finds its way into the digital media landscape can affect your corporate brand, professional and personal opportunities, partners and even shareholders.
We help companies, Executives, celebrities and high-net worth individuals stay out of harms way, quickly repair and/or re-build damaged brands and reputations so they don't lose potential opportunities.
Hitman Inc uses proven methods and strategies that focus on assessing your reputation's damage, repairing it, then protecting and growing your brand's reputation and value across the media and the web.
We don't provide case studies on reputation fixes and never share client information—so don't ask. Seriously don't.
Tiger Woods' scandal cost shareholders between $5 billion and $12 billion. Lance Armstrong will lose an estimated $150 million in future earnings.
— FORBES MAGAZINE
OR VIA PHONE AT (212) 300.6026
THE SEARCH FOR SUCCESS
88% of us Google a product or service before making a purchase. 44% of us go straight to Amazon. Plus, 81% of us read product reviews before buying. And almost 90% of us said we not only trust online reviews, but that they have actually influenced one or more of our buying decisions. Search matters.
Each one of us is struggling to sift through an average of 17GB of data every day. Science calls it Decision Fatigue—when faced with so many choices, our ability to make quality decisions dramatically deteriorates, leading us to make poor choices, or sometimes no choice at all. The only way to gain marketshare is to win mindshare.
FOCUS. FOCUS. FOCUS.
Stop trying to be a jack of all trades. Focus your brand to be known for one thing—and make that one thing the most important to the consumer. Easier said than done. Winning brands are already doing it well.
ARE YOU DESIGNING TO WIN?
Stanford found that almost half of users make buying decisions based upon the site design itself. 93% of consumers consider visual appearance to be the key deciding factor in whether or not they make a purchase. How are you looking?
ALMOST EVERY STARTUP FAILS
There are over 305,000,000 startups world-wide every year. One in 12 Americans is involved in some kind of startup venture. Forbes reports that 98% of all startups fail to provide investors a return—and if you can't pay your investors back—you've failed. Startups solve problems. Successful startups solve problems someone is willing to pay for.
The average adult attention span is 7 seconds. The average attention span of a gold fish—8 seconds. Get to the point.
Video can increase conversion by 80%. After watching a video, 64% of users are more likely to buy a product online. Boom.
THE COLOR OF VICTORY
Color studies show that the use of distinctive colors improve brand recognition by 80%. And, 85% of shoppers suggest that second to design, color is the primary reason they purchase a particular product, whether it is something as significant as a car or as minor as a pair of socks.
©2016 HITMAN INC AND STEVE BRAZELL. ALL RIGHTS RESERVED. | NEW YORK CITY
MOBILE GUERRILLA WARFARE
8% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. By 2019, mobile advertising will represent 72% of all US digital ad spending. If you're not mobile, your already losing the war.